I apply the Lilash both on my top and bottom lashes each night before going to bed, just a tiny smidgeon will do (no need to re-dip to apply more product.) It does take a while to see results but I think it's worth it. I don't quite like how the lashes are curled here - I'll blame that on my cheap lash curler.
*Makes mental note to buy either a Japonesque or Shu Uemura lash curler when I get the chance.*
This mascara is actually pretty awesome for lengthening. This is Max Factor Lash Extension Effect.
It has one of those spiky rubber wands which is very long and thin, which is great for getting to the inner and outer corners of your eye, as well as the lower lashes. There's been similar wands as this seen on other brands like Cover Girl, and even high end like Lancome and Dior. But often these brushes are much thicker, making it hard to get a nice application.
This mascara really does "lengthen" my lashes, but does virtually nothing in the thickening department. It's also virtually impossible to get clumps with this mascara, even after several coats. Overall I'm pretty pleased with this, and reach for it often when I want a natural but long lash effect.
I made a video about Lilash back in February, talking about my overall experience with it, pros and cons, etc. I'll re-post it here for good measure - if you have any questions, please watch it first.
If you're interested in purchasing Lilash, you can do so here - that's where I got mine:
LiLash - Purified Eyelash Stimulator