6 Mar 2009
HD beauty products - a gimmick?
Seems like the cosmetic industry has caught onto the newest fad - HD cosmetics, apparently designed for high definition television. But is HD makeup just a gimmick? We've seen Makeup Forever garner a lot of success and notoriety for their HD foundation and HD powder, and seems like many cosmetic companies are catching on: Writing HD on the packaging will result in consumer hype and sales.
But I think I've seen it all now: Check out this blog entry by alllacqueredup.com about HD nailpolish by Sally Hansen. I mean really: HD nailpolish? Made with liquid crystals?? Oh, come on! This just bugs me as much as those shampoo adverts with their pseudo-science like "nutrilium" and all that garbage!
I am not fooled by the HD packaging of cosmetic companies, because they ultimately promise no better results than other high quality products. HD-labeling does not an excellent product make. It really has a lot to do with the application method, that is why airbrushing has become so popular for television, film and print media. Now I'm not saying that these new HD products are not good, I've heard a lot of glowing reviews for the HD line from Makeup Forever, but I just want to warn people not to buy into the hype. Buy a product for its quality, not for the labeling alone that promises a lot but might not be any better than other "non-HD" products out there.
What are your thoughts on HD cosmetics? Share them in the comments!